CASE STUDY
Cheezious upgraded web and app payments with XPay, improving success rates, reducing failures, and delivering smoother checkout.
June 22, 2026
Cheezious is one of Pakistan’s largest pizza businesses and a leading fast-food brand, serving customers across the country through its website, mobile app.
As online orders continued to increase, Cheezious needed a smoother, more reliable, and more customer friendly payment experience. For a high volume food business, even small payment issues can create checkout friction, failed orders, customer frustration, and revenue loss during peak ordering hours.
To improve its digital checkout journey, Cheezious partnered with XPay.
Cheezious already had web and mobile apps that allowed customers to order food online and pay digitally. As more customers started using these platforms, the company wanted to make the checkout process faster and easier.
Some customers faced issues while making payments, such as failed transactions or leaving the checkout before completing their order. This led to abandoned orders and a less smooth customer experience, especially during busy hours.
Cheezious wanted a payment solution that could handle growing order volumes, improve payment success rates, and create a simple, reliable checkout experience across both its website and mobile app.
Cheezious implemented the XPay Payment Gateway Platform across its custom website and mobile application.
XPay acted as a smart payment layer that helped Cheezious improve its checkout experience through on-site payments, intelligent routing, tokenization, wallet integrations, and fraud monitoring.
Instead of depending on a single payment path, XPay enabled Cheezious to manage multiple payment channels more efficiently while giving customers a cleaner and more reliable payment experience.
XPay helped keep the payment flow inside the Cheezious website and mobile app, reducing unnecessary redirects to third-party pages.
This created a faster and more seamless checkout journey for customers.
With tokenization, returning customers could complete future payments more quickly without repeatedly entering card details.
This improved convenience for repeat customers while maintaining secure payment handling.
XPay enabled smarter routing between available payment channels.
HBL remained the primary payment gateway, while Easypaisa and JazzCash wallet integrations gave customers more payment flexibility and helped reduce dependency on one channel.
By supporting Easypaisa and JazzCash, XPay helped Cheezious offer payment options that are familiar and widely used by customers in Pakistan.
This created a more convenient payment experience for both card and wallet users.
XPay’s fraud monitoring helped identify suspicious transaction patterns and reduce risky payment attempts.
This added a stronger protection layer for both Cheezious and its customers.
The XPay integration was deployed across Cheezious’ custom website and mobile application with minimal disruption to daily operations.
The implementation included HBL payment gateway integration, Easypaisa and JazzCash wallet integrations, intelligent routing setup, tokenized payment flows, fraud monitoring, and checkout experience improvements across web and app.
The rollout helped Cheezious strengthen its digital payment setup while continuing to serve high online order volumes across Pakistan.
After implementing XPay, Cheezious improved its overall payment reliability and customer checkout experience.
With XPay, Cheezious was able to support more successful online orders and create a smoother payment journey for its customers.
By partnering with XPay, Cheezious upgraded its digital payment experience across web and mobile ordering.
With on-site checkout, tokenization, wallet integrations, fraud monitoring, and intelligent routing, XPay helped Cheezious reduce payment friction, improve successful transactions, and deliver a smoother ordering journey to customers across Pakistan.
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