Broadway Delivers a More Reliable Checkout Experience with XPay

Broadway is a leading food and pizza brand in Pakistan, serving customers through its digital ordering platform. As online ordering scales, providing customers with a fast and dependable payment experience is an important part of completing every order.

To strengthen its digital payment infrastructure, Broadway partnered with XPay, integrating its custom platform with XPay Fusion API to connect card and wallet payments through a more unified payment experience.

The Challenge

As Broadway's digital orders grow, the payment experience becomes a critical part of the customer journey.

Customers expect to move from selecting their order to completing payment quickly and reliably. Payment friction or unsuccessful transactions at checkout can interrupt the ordering journey and potentially result in lost orders.

Broadway needed a payment solution that could:

• Support multiple payment methods
• Integrate smoothly with its custom platform
• Provide reliable transaction processing
• Deliver a fast and dependable checkout experience
• Give its technical team responsive payment support

The goal was to create a more reliable payment experience without compromising Broadway's existing digital ordering journey.

The Solution

Broadway integrated XPay Fusion API into its custom platform, enabling its digital payment flow to connect with multiple payment methods through XPay.

The integration supports:

• HBL card payments
• JazzCash wallet payments
• Custom platform integration through XPay Fusion API

The API-first approach allowed Broadway to integrate XPay directly into its existing technology stack while maintaining control over its customer-facing checkout experience.

XPay also provided proactive support throughout the partnership, helping Broadway maintain a dependable payment experience as its digital operations continued to scale.

Our Impact

With XPay supporting its payment infrastructure, Broadway achieved up to a 35% increase in transaction success, helping create a more reliable path from checkout to completed order.

Key Outcomes

• Up to 35% increase in transaction success
• Integrated HBL card payments
• Integrated JazzCash wallet payments
• Custom platform support
• More reliable transaction processing
• Faster and more dependable checkout
• Proactive payment support

Built for Custom Platform’s 

Broadway needed the flexibility to integrate payments into its existing custom platform rather than redesign its entire digital ordering experience.

With XPay Fusion API, Broadway could connect its platform to XPay while maintaining greater control over its payment flow.

The integration provides a unified layer for connecting payment methods, helping Broadway simplify the technical side of payment integration while delivering a consistent checkout experience to customers.

One API. Multiple payment methods. A checkout built around Broadway.

Checkout Experience

For Broadway customers, payment is a natural part of the online ordering journey.

With XPay integrated into Broadway's custom platform, customers can complete their orders using supported digital payment methods while keeping payment connected to the overall checkout experience.

The Payment Experience

For a high-volume digital ordering business, every successful transaction matters.

XPay helped Broadway strengthen the payment layer behind its online checkout by connecting HBL card payments and JazzCash wallets through XPay Fusion API.

The result was a more dependable payment experience and up to 35% higher transaction success.

For Broadway, the objective wasn't simply to add payment options. It was to make every payment faster, more reliable, and easier to complete.